Be Hitched creates the kind of once-in-a-lifetime experiences that your friends and family are still swooning over.
Be Hitched is a full service planning, design, & production company led by Owner & Creative Director, Rebecca Pfiffner.
Since 2012, Be Hitched has supported hundreds of couples through the process of articulating and developing their wedding vision — from the very first phone call with just an idea or two, through the last song played on a packed, sweaty dance floor.
We’re known throughout the industry (and known by our clients!) for our signature down-to-earth style of planning, professionalism, and our heartfelt and meticulous approach to executing meaningful, exceptional events.
We specialize in creating event experiences that feel authentic and intimate — whether for a modern, minimalist private estate wedding of 50, or a black-tie reception of 350 ending in a surprise drumline and confetti cannons.
We take care of every design + planning detail so you can focus on what matters most — being fully present and in the moment with the people you love.
photo by Nirav Patel
The Team
Rebecca Pfiffner
Owner + Creative Director
With over 15 years of experience in luxury wedding planning, production, and design, Rebecca Pfiffner has brought nearly 200 extraordinary celebrations to life with precision, creativity, and care.
Rebecca is known for translating her clients’ visions into celebrations that are both breathtaking and deeply personal. She strikes the perfect balance between trend-forward innovation and timeless elegance, ensuring each event feels fresh, meaningful, and completely unique.
Praised for her calm demeanor and meticulous attention to detail, Rebecca seamlessly orchestrates even the most complex, multifaceted weddings, allowing her clients to be fully present for every cherished moment. Her work is defined by intentional design, flawless execution, and a heartfelt dedication to her craft.
More than anything, Rebecca believes wedding planning should be a fun, exciting experience—not an overwhelming one. She brings a down-to-earth, welcoming energy that makes the process feel effortless, ensuring her clients not only love the final result but enjoy the journey along the way. With a background in visual arts and fine art photography, and inspiration drawn from her roots in Alaska and Hawaii and travels through Italy, she has a sharp eye for natural beauty and thoughtful details. The result? Events that feel as good as they look—authentic, immersive, and completely unforgettable.
Amy Lovlien
Lead Planner
California-born and raised, Amy Lovlien has spent over a decade planning and designing luxury and high-profile events with precision and heart. Known for her bubbly personality and warm energy, she has a natural gift for connecting with people and making the planning process a joy.
Amy brings both creativity and calm to every project, thriving in moments that require quick thinking—whether it’s fine-tuning logistics or standing on a stage to command the attention of 300 guests. Her charm and unwavering dedication ensure every event runs smoothly and feels extraordinary.
Passionate about celebrating love, Amy blends her expertise with genuine care, creating events that authentically reflect the people and stories behind them.
Olivia Carter
Event Director
Olivia Carter is the poised, stylish presence behind every Be Hitched wedding. With a natural talent for orchestrating vendors and perfecting every detail, she combines calm authority with an impeccable eye for design. Her warm energy, paired with an innate sense of style, leaves an unmistakable touch on every moment she oversees.
Known for her infectious charm and effortless precision, Olivia ensures each celebration feels both flawless and uniquely memorable. Beyond weddings, she’s often found savoring cocktails at San Francisco’s trendiest spots, training for half marathons, or exploring the globe with her signature chic flair—a reflection of her dynamic, creative spirit.